A photo of a road with 2023 on it and the sunrise in the background.

Purpose vs. Goals

I was asked this question on New Year’s Eve:

Are you purpose-driven or goal-driven?

My first answer was yes. To both.

I assumed purpose-driven meant you didn’t have goals, and goal-driven meant you didn’t have purpose.

But that’s ridiculous!

Of course purpose-driven people have goals, just as goal-driven people have purpose.

The difference is what drives you. What gets you excited. What gets you moving!

Knowing what drives you helps you be more aware and intentional.

It also helps you incorporate enough of what doesn’t drive you to be successful.

To all of you driven by meaningful purpose, I hope you have fun this year setting goals that move you toward fulfilling the purposes that mean the most to you.

And to those of you driven by goals yet to achieve, may your energy be multiplied as the goals on your list are accompanied by purpose fulfilled when those goals are met.

For both goal-driven and purpose-driven people, I pray your goals for 2023 are more around habits than outcomes. We have no real control over outcomes, but the right habits can increase the chances of amazing outcomes.

Here’s to all your goals and purposes, as well as the journey toward making them happen!

May your 2023 be faith-filled, focused, fruitful, and fun!


Brenda is a believer in impossible possibilities, in brokenness becoming beautiful, and in justice, mercy, honor, and power – with love perfecting them all. As a Speaker, Author, Mediator, and Professional Coach, Brenda is highly focused on the power of communication. Her confidence, clarity, and courage to transform challenges into victories were the catalyst for creating Loud Is Not A Language®, a communication model that is actually a challenge to transform you…building strong, resilient, respectful relationships at the same time.